Yes. I suffer apostrophe pain. I’m one of those people who enjoys good punctuation, grammar and spelling. For me, it means good communication. And good communication is vital when you don’t have vocal emphasis.
What makes me bring this up?
“can do attitude”
It was in a person specification for a job application. What the HELL does THAT mean, I wondered. Someone who’s prepared to wipe out Miss Jones on the Fourth Floor if she gets in the way? Someone who swaggers with all the bravado of John Travolta in Grease?
It finally clicked when a friend pointed out to me that the phrase should have included a hyphen. I should add that at the time of reading it, I’d only had one coffee…..
“can-do attitude” is so very different to “can do attitude”.
Me? I do the former. I don’t do the latter. And just as candidates’ forms are tossed in the bin, so too are potential jobs. I threw that one away following my misinterpretation of the phrase.
What has this to do with WoW? I’d say it’s a transferrable lesson. Communication is important. Clear communication especially so. In guild applications, in forums in guild channels, trade channels. A simple misspelling, a left-out comma or full stop. All these can cause potential havoc or hilarity. Imagine someone applying to your guild with a “can do attitude” – would you really want them?!
Besides, think about those punctuation marks. Please, don’t let those poor little hyphens, apostrophes, commas and full stops stay out in the cold…..